Rock River Seed and Chemical: Committed to Your Success

Count on us for product recommendations and agronomic advice with real-time benefits.

Who We Are

After four years as a seed sales rep, Caleb Riedeman took ownership of Rock River Seed and Chemical in 2019. His commitment to service and great customer relationships has been evident ever since.

“I enjoy getting to know my customers and their operations,” says Caleb. “Learning all I can helps us develop the recommendations that can fit a farm’s needs and save our customers money.”

Rock River Seed and Chemical strives to go above and beyond for every customer. Some of these efforts involve studying up on new technology and showing customers how it can benefit their operations. Caleb notes that past examples include using a Gator for fast and efficient plot planting, on-demand seed treaters, and UAV imagery and spraying.

“We’re also committed to be active members of the Waupun community,” adds Caleb. In the past year alone the agency has donated to the National Fire Safety Council, the Laconia FFA Alumni Tractor Pull, the Theresa Lions Tractor Pull, the Fond Du Lac County Forage Council, the West Shore Snow Pistons, the Waupun Superpull, the Alto Fair, the Alto Fair Livestock Auction, the Fond Du Lac County Fair Livestock Auction, and the Brownsville Snowmobile Club.

Meet the Rock River Team

Caleb Riedeman
Caleb Riedeman

Owner/Sales Agronomist


Austin Haag
Austin Haag

Sales Agronomist


Pioneer Seed Representatives in Eastern Wisconsin

We’re located just a few miles northeast of Waupun.

What Can We Do for You?

We’re here to help, all year long!

Contact Us